Atucún Represents Honduras at the International Festival in Tabasco, Mexico
Honduras stood out on the global stage at the 12th Chocolate Festival, underscoring its dedication to showcasing cocoa and chocolate culture. The vibrant celebration occurred in Tabasco, Mexico, emphasizing Honduras' pivotal role in promoting cocoa production.
Efren Elvir Maradiaga with María Fernanda Di Giacobbe
The festival kicked off with inspiring opening ceremonies and insightful conferences, featuring representatives from the Mayan World Organization's five member countries: Mexico, Belize, Guatemala, El Salvador, and Honduras, with Italy as the distinguished guest. Discussions ranged from tourist destinations and gastronomy to cocoa and chocolate production, showcasing the rich tapestry of products stemming from these regions.
Vice Minister of Tourism, Reizel Vilorio, and four prominent Honduran companies—Atucún, Mayak Chocolate, Serendipia, and Catrachas Tours- represented Honduras at the event. Together, they championed cocoa and its derivatives, boosting international visibility and demand. Honduras, recognized as the second-largest cocoa producer in Central America, held a special place in the hearts of chocolate lovers, as highlighted by National Geographic, which dubbed it the birthplace of chocolate.
Mayak Chocolate, Andal Balu Co-Founder at CocoaTown, Efren Elvir Maradiaga
Mayak Chocolate, Martin Christy, Marisel Presilla, Efren Elvir Mardiaga
Atucún with Monica Meschini
With over 486 exhibitors, the festival offered a delectable showcase of each country's gastronomy and cocoa-related crafts. Attendees could immerse themselves in many activities, from hands-on production workshops to chocolate transformation processes and exciting baking competitions.
Honduras' involvement extended beyond product promotion; it catalyzed boosting the export of cocoa products globally. This strategic initiative aimed to diversify the country's economy, generate income, and solidify Honduras as a key player in the worldwide cocoa and chocolate production landscape. 🍫🌎
