Atucún Journal
Stories from Honduras - exploring cacao culture, chocolate traditions, and the people who make our chocolate possible
Honduras is the ancestral home of cacao. Mayan civilization cultivated it here before most of the world's now-famous growing regions even had a name. This is that story.
Forget generic gift boxes. The Atucún mordisco collection is a tasting experience built around single-origin Honduran cacao, two ingredients, and the story of a farm you can trace back to its roots.
Bean-to-bar gets all the attention. But tree-to-bar is something else entirely. This guide explains the real difference, why it matters, and why it is vanishingly rare.
Dive into the groundbreaking archaeological and scientific evidence that positions Honduras as the origin point for cacao beverages in Mesoamerica, predating previous estimates by centuries. Discover the researchers, methods, and historical context behind this remarkable culinary shift.
Discover the captivating journey of Atucún Chocolate, a Honduran tree-to-bar pioneer. Learn about Efren Elvir Maradiaga's vision, their award-winning Criollo cacao, and how they've earned global recognition while preserving ancient traditions.
The Michigan Chocolate Festival, held on September 22, 2024, in Grand Rapids, was a delightful addition to ArtPrize, combining music, art, and craft chocolate.
Grown in the highlands of Honduras
A visit to a coffee farm in Honduras changed everything. Efrén Funez encountered Honduran cacao and saw what the world had been overlooking.
He spent years learning the craft, from fermentation to roasting to tempering. The goal was straightforward: chocolate that honors the land and people of Honduras.
Our Story
